What Is SEO?, Why SEO Is Important For Website? And Types of SEO

If you want to present yourself in front of people in this Digital world then online platform is the only way. Through this you can connect with large number of audience.

SEO stands for Search Engine Optimization, it is such a marketing technique to increase the visibility of any website in search engine. If you want to rank your website at first page of Google. Then you must know about SEO. Like What is SEO? and How does SEO work? Without SEO it is not possible to rank any website in Google SERP. SEO is an Organic way. In that we optimize our website and website content according to so many SEO factors. This helps Google to understand your website and also help in Crawling, Indexing and Ranking. This process is important to better rank your webpage.

Why SEO Is Important

SEO is very important for website because without SEO there is no profit of creating a website. If you have a website then you need to promote your website online through SEO. Because SEO helps website to rank in search engine and also you get organic traffic to your website. That means if you are not doing seo of your business website then you are losing valuable traffic. Because SEO introduces your website to the search engine so that it can recognize it.

Types OF SEO: - There are three types of SEO.

  • On Page SEO
  • Off Page SEO
  • Technical SEO


On Page SEO

In On Page SEO we optimize our website. It is a way where we work on internal factors of website. That means we optimize our website with so many techniques. Here are some On Page activities.

  • Keyword research
  • Meta details creation for all pages
  • Optimize heading tags
  • Image optimization
  • Alt tag optimization
  • Improve internal and external linking



Off Page SEO

In off page we submit our web page links to high quality websites so that your website may get organic traffic. Here are some Off Page activities.

  • Profile creation
  • Local business listing
  • PPT submission
  • Infographic submission
  • Article submission
  • Press release
  • Blog submission
  • Guest posting
  • Directory submission
  • Social bookmarking
  • Classified posting



Technical SEO

It is most important type of SEO. We work on technical factors of website. Which help search engine to read you website properly. It also helps search engine to Crawling and Indexing website. Here are some technical SEO techniques.

  • Improve website loading time
  • Decrease website page size
  • XML Sitemap integration
  • Upload robots.txt file
  • Canonical tag implementation
  • Check and correct broken links
  • Google analytics code creation
  • Google search console account creation


 

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